Design identitate vizuala si branding


Identitatea vizuala reprezinta una dintre cele mai importante elemente ce definesc imaginea unei companii atat in mediul online, cat si in mediul real. Identitatea unei companii ar trebui sa fie cat se poate de originala, reprezentativa, vizibila si memorabila deoarece reprezinta un mijloc de comunicare cu piata sau cu anumite segmente de public (mai mult sau mai putin specializat) – prin intermediul tuturor partilor sale componente (logo, carte vizita, plic personalizat, mapa prezentare etc). Toate aceastea sunt realizate prin intermediul unui concept grafic unitar, utilizand mesaje vizuale, in cromatica diferita, dar cu aceeasi intensitate asupra publicului-tinta pe care doriti sa il cooptati.

Fiecare dintre aceste elemente il vor ajuta pe consumator sa va identifice un produs/ serviciu realizat sau oferit de catre compania dumneavoastra si va va oferi, astfel, un avantaj in raport cu entitati similare aflate in concurenta, contribuind atat la asigurarea succesului organizatiei, cat si la asigurarea longevitatii pe o piata de consum aflata intr-o continua evolutie.

Realizarea unei identitati vizuale ar trebui sa fie tratata cu foarte mare seriozitate, in caz contrar aceasta nu se va mai distinge de celelalte marci si nu va mai avea acelasi impact in promovare.

Indiferent daca se discuta despre un brand nou sau un proces de rebranding, clientii nostrii vor beneficia de consultanta pe tot parcursul dezvoltarii identitatii (chiar si ulterior) si vom identifica impreuna o strategie de marketing, vizibila si eficienta, care sa dea rezultate.

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