CONSULTANTA IN ELABORAREA, IMPLEMENTAREA ȘI DEZVOLTAREA PROIECTELOR DE COMUNICARE ÎN DOMENIUL SANATATII

De ce noi, de ce acum și mai ales pentru ce?

Când vezi lumea prin ochii pacientului, ai aparținătorului, dar și a celui care face de gardă 16 ore la patul bolnavului (care se zbate intre viata si moarte), simți nevoia să vorbești, să înțelegi și să le explici celor din jurul tău că, dincolo de partea prozaică a domeniului medical, faptul că nicio altă castă profesională nu are mai multă apropiere de dumnezeire decât cea a Halatelor albe.

De ce simțim nevoia să aruncăm cu pietre, să judecăm și să crucificăm când niciunul dintre noi nu ne-am născut fără pată și, indiferent cât ne dorim, nu trecem prin viață fără a face greșeli, mai mari sau mai mici, din cauza cărora cei din jurul nostru au de suferit.

Am cunoscut Oameni care au dat și și-au dat viața, metaforic vorbind, pentru aceasta profesie și care au plâns atunci când au pierdut, la secundă, lupta cu boala.

Nu vrem să stârnim orgolii și nici să le încurajăm pe cele care sunt deja, vrem doar să deschidem ușa către Oamenii din spatele halatelor albe, să le traducem limbajul și să vă transmitem mesajul lor pentru că numai așa vom avea mai multă încredere unii în alții și nu ne vom căuta sănătatea pe bani mulți, prin țări străine.

STRATEGII DE COMUNICARE INTEGRATA

Este necesar ca orice institutie sa aiba in fiecare an o strategie de comunicare eficienta, pentru a atenua din sensibilitatea organizatiei la evolutia pietei si a curentelor.
Lucram pentru clientii nostri, construindu-le strategiile de comunicare ce vor promova o mai buna intelegere a organizatiei.

COMUNICARE INTERNA

Oferim programe de comunicare interna in concordanta cu valorile institutiei pentru care lucram. Ne folosim de cercetare si analiza interna, prin elaborarea analiza SWOT, utilizand conceptul de bussines intelligence.
Instrumente ale comunicarii interne:

  • Materiale audio-video;
  • Newsletere si multimedia;
  • Site-uri, retele intranet;
  • Evenimente interne;

PROIECTE SOCIALE

Având ca obiective creșterea gradului de informare al opiniei publice utilizând concepte de prevenție în domeniul sănătății:

  • Identificam programe de responsabilitate sociala in concordanta cu valorile institutiei pentru care lucram;
  • Pregatim strategia de dezvoltare a proiectului, inclusiv planul de activitati, calendarul de desfasurare si bugetul;
  • Dezvoltam fiecare proiect de responsabilitate sociala respectand deadline-urile fiecarei etapa;
  • Evaluam periodic rezultatele fiecarei etape a proiectului.

RELATII CU PRESA

Va oferim cresterea vizibilitatii in mass media prin:

  • Asigurarea unei bune acoperiri media prin comunicate si informatii de presa, interviuri si articole;
  • Promovarea evenimentelor organizate;
  • Consilierea de specialitate si asistenta la interviu;
  • Monitorizarea zilnica a presei;
  • Analiza media calitativa/cantitativa lunara sau trimestriala;
  • Conferinte de presa;
  • Lansari de produse sau servicii;
  • Mese rotunde si dezbateri;
  • Campanii media la nivel local.

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